Welcome to London Sake Challenge

Organised by the Sake Sommelier Association (SSA), the London Sake Challenge is Europe’s oldest sake contest and one of the most prestigious sake competitions globally.


Building on over 7 years of experience, and drawing on the sake expertise of our team of Certified Sake Sommelier Judges including importers, buyers, sommeliers and food and beverage professionals both on and off trade.


Entry to the competition is opened to all types of sake from all over the world. The London Sake Challenge is the challenge for sake breweries from around the world looking to showcase their best sake and gain global recognition of their product.


Consistently covered by the Japanese, British, and international media, the London Sake Challenge is a wonderful opportunity both for those looking to boost the prestige of their product and expand into new markets.

We believe that judging sake is as difficult as judging wine (if not more so), for that reason our judges are all Certified Sake Sommeliers. The London Sake Challenge has chosen Sake Sommeliers from around the world, resulting in the benefit of international palates and interpretations towards the judging process.


Having spent over twenty years with sake, we at the London Sake Challenge take great pride in our passion and experience. We strive to treat sake with the same love and respect as the master brewers who make it do.

Our discerning Sake sommelier from around the world


The 2019 London Sake Challenge successfully took place at the Millennium Hotel Knightsbridge.

28 sake sommeliers from all over the world joined us on this spectacular event to assess the selected sakes by blind tastings and evaluate the design of labels and bottles.
Here is the flash report of the Platinum winners.


Brewery Product Name Prefecture Category
Yagi Shuzobu Co., Ltd. Yamatan Masamune Junmai Daiginjo Matsuyamamii Ehime Junmai Daiginjo
KAGANOI SAKE INC Tokubetsu-Junmai MUTSUMI Niigata Junmai
Raifuku shuzo CO.,LTD Raifuku Tokubetsujunmaisyu Misatonishiki Ibaraki Junmai
Sato Shuzo Co.,ltd Taiko Tokubetsu Junmai sake Shiga Junmai
Yamamotohonke Co.,Ltd Jnumai Kaguyahime Kyoto Junmai
Nishiyama Shuzojo Co.,Ltd. Baishinshunju Hyogo Umeshu
Otokoyama Honten Co., Ltd. Sotenden Junmai Daiginjo Miyagi Junmai Daiginjo
Usui Souten Co.,Ltd Seisyu Hakubanishiki Daiginjo Urarasyu Nagano Daiginjo
Shimonoseki Shuzo CO.,LTD. KURABITO NO JIMANSAKE Yamaguchi Junmai Ginjo
Kasumitsuru Co., Ltd. Kimoto Junmai Kasumitsuru Hyogo Junmai
Yoshikawa-touji no Sato LTD Tenkeiraku Tokubetsu Junmai(Gohyakumangoku) Niigata Junmai
Nambu Sake Brewery Inc MISATONISHIKI JUNMAIDAIGINJO Fukui Junmai Daiginjo
KAWAZU SAKE BREWING COMPANY Junmaidaiginjou Hanayuki Kumamoto Junmai Daiginjo
Katsuyama Supreme SAKE Co.,Ltd Katsuyama Junmai Ginjo Lei Miyagi Junmai Ginjo
Katoukichibee Shouten Born:Wing Of Japan Fukui Junmai Daiginjo
Watanabe Sake Brewery Hourai Junmaiginjo Kadentezukuri Gifu Junmai Ginjo
Yagisyuzo co,.ltd Torotoro-no-umesyu Nara Umeshu
Lucy Wilson from Kanpai Sake won the Young Sake Ambassador 2019 award.
For further details, visit the SSY website.

At JAPAN LIFE was a great success as well.

Venue: Millennium Hotel Knightsbridge London
London Sake Challenge